Frequently Asked Questions

Installation takes less than 2 minutes:

1. Click "Install Free on Shopify" from our website
2. Authorize the app in your Shopify admin
3. Connect your Google Analytics 4 account
4. Receive your first insights within 24 hours
5. Optional: Start a Pro trial to get Mission Briefs and advanced features

Yes! Analytics Agent works with any Google Analytics 4 property. We support both Shopify stores with existing GA4 setups and brand new installations.

If you don't have GA4 set up yet, we can help guide you through the process.

Not at all. That's the whole point! Analytics Agent reads your GA4 data and delivers insights in plain English. You don't need to log into Google Analytics or understand how it works.

Our AI translates complex data into actionable recommendations you can actually use.

Mission Briefs are AI-generated reports that analyze your store using 6 specialized agents:

• Core Insights Agent — Revenue and key metrics decomposition
• Channels Agent — Traffic source and marketing attribution
• Products Agent — Product gainers and decliners
• Pages Agent — Landing page performance
• Funnel Agent — Conversion funnel analysis
• Geo Agent — Geographic performance patterns

After all agents complete their analysis, a synthesis agent combines and prioritizes their findings into 3-5 actionable insights — the most important things you need to know.

Pro plan users can choose their Mission Brief schedule:

• Daily — Every morning with yesterday's performance
• Weekly — Monday mornings with weekly trends
• Monthly — First of each month with monthly analysis

You can also generate briefs on-demand anytime you want.

Analytics Agent identifies and explains:

• Revenue trends and why they're changing
• Which products are winning and losing
• Traffic source performance and marketing ROI
• Cart abandonment patterns and causes
• Conversion opportunities you're missing
• Geographic trends you can capitalize on

Every insight includes context and a recommended action — not just what happened, but what you should do about it.

We monitor your store's traffic every 15 minutes, 24/7. Here's how it works:

1. We collect your current traffic data from GA4
2. We compare it against a 30-day rolling baseline for this specific hour
3. If traffic is unusually high, low, or zero, our AI analyzes the anomaly
4. We assign a severity score (1-5) and confidence level
5. You receive an alert with likely causes and recommended actions

Smart cooldown prevents alert fatigue — you won't get spammed with notifications.

We detect three types of anomalies:

• Traffic Spikes — Unusual highs (viral moment? press mention?)
• Traffic Drops — Unusual lows (ad paused? site issue?)
• Zero-Traffic Events — Complete outages (site down? tracking broken?)

Each alert includes AI analysis of the likely cause and what you should do next.

Our GA4 Audit Agent runs 8 comprehensive checks:

• Enhanced measurement configuration
• Custom dimensions setup
• Custom metrics setup
• Event tracking implementation
• Conversion event configuration
• Property settings
• Data stream configuration
• Overall implementation quality

You get a score from 0-100 and a letter grade (A-F), plus prioritized recommendations for improvement.

Yes! Unlike other tools that just report problems, our GA4 Configuration Engine can actually fix them. We have full write access to your GA4 property through the Admin API.

We can apply:

• Enhanced measurement settings
• Conversion event configuration
• Custom dimensions and metrics
• Property optimization settings

Safety features: Every change is logged. Operations won't create duplicates. Rate-limits are handled automatically. You get a complete audit trail.

We track traffic and revenue from 6 major AI platforms:

• ChatGPT
• Claude
• Gemini
• Perplexity
• DeepSeek
• Grok

For each platform, you can see sessions, conversions, revenue, and 90-day trends. Data is collected automatically every week.

AI assistants are becoming a major traffic source for ecommerce. When someone asks ChatGPT "best yoga mats for beginners" and clicks through to your store, that's AI-driven revenue.

Most merchants have no idea this is happening. Analytics Agent lets you:

• See exactly how much traffic comes from AI platforms
• Track which AI platforms convert best
• Monitor revenue attributed to AI discovery
• Spot trends before your competitors

JSON-LD is structured data that helps Google understand your products. When implemented correctly, it enables rich results in search — showing star ratings, prices, and availability directly in Google results.

This can significantly improve your click-through rates from search. Most Shopify themes implement JSON-LD poorly or not at all.

Yes! Our JSON-LD Structured Data Audit:

• Automatically crawls your sitemap and pages
• Validates Product, Organization, and BreadcrumbList schemas
• Gives you a quality score (100-point scale, A-F grade)
• Generates AI-improved schema code
• Applies changes to your theme with one click

We also backup your current theme and can restore anytime.

Yes! Our Starter plan is completely free and includes:

• Basic insights and alerts
• GA4 integration
• Email notifications

No credit card required. Free forever.

Want Mission Briefs, anomaly detection, and advanced features? They're included in the Pro plan, which starts with a 14-day free trial.

Pro ($29/month) includes everything in Starter plus:

• Daily/Weekly/Monthly Mission Briefs
• 6-agent AI analysis system
• Real-time anomaly detection (every 15 minutes)
• GA4 Audit Agent with 8 comprehensive checks
• One-click GA4 configuration fixes
• LLM Traffic Performance Dashboard
• JSON-LD Structured Data Audit
• Priority support

Start with a 14-day free trial. Cancel anytime.

Absolutely. No long-term contracts. Cancel your subscription anytime from your Shopify admin or Analytics Agent dashboard.

Yes. Your data security and privacy are our top priorities:

• Bank-level encryption for all data transmission
• We never sell or share your data with third parties
• Full compliance with GDPR and privacy regulations
• Data is only used to generate your insights

All data is stored securely on encrypted servers with industry-standard security measures and regular backups.

We use enterprise-grade infrastructure (DuckDB + Parquet) designed for analytical workloads.

Yes. You have full control over your data. You can request a complete export or permanent deletion at any time through your dashboard or by contacting support.

We offer support through:

• Email support (response within 24 hours)
• In-app chat support
• Comprehensive help documentation
• Pro users get priority support with faster response times

Absolutely! While our app is designed to be simple enough to set up yourself, we're happy to help if you need it. Just reach out to support and we'll guide you through the process.